{"id":3057,"date":"2024-07-30T11:00:41","date_gmt":"2024-07-30T09:00:41","guid":{"rendered":"http:\/\/panettonevergani.com\/storia\/"},"modified":"2024-11-15T11:13:39","modified_gmt":"2024-11-15T10:13:39","slug":"history","status":"publish","type":"page","link":"https:\/\/panettonevergani.com\/en\/history\/","title":{"rendered":"History"},"content":{"rendered":"

A STORY FROM MILAN<\/h1>\n
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In 1944, Angelo Vergani was a young entrepreneur with a small pastry shop on Viale Monza, miraculously spared from the bombings.\u2028
He had two loves: Milan and pastry.
In particular, his panettoni soon crossed the borders of the neighborhood and became a must-have for Milanese families.\u2028
He quickly understood that panettone was much more than just a dessert and began selling it in what became iconic packaging, like the blue cylindrical box that is still in production today, along with advertising that emphasized the joy of the holiday season.<\/p>\n

As sales grew, Vergani needed a new location, but the choice was simple: new spaces for a facility capable of meeting the demand for its panettoni, yet still firmly rooted in the Milanese area, just a few hundred meters from the original bakery.<\/p>\n<\/div>\n

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VERGANI PRODUCTS<\/h2>\n
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Vergani is the Milanese panettone, but it\u2019s not only that: Angelo Vergani’s artisanal pastry shop has always prepared holiday desserts for people from Milan.
Chiacchiere for Carnival, Colombe for Easter, and even a Pandoro to make sure everyone is happy at Christmas.
The idea of offering joy and togetherness, but also taste and quality, has always been at the heart of Angelo Vergani’s philosophy. Over time, he passed on to his family his vision of rigor combined with creativity and imagination, the selection of the finest ingredients, and elegant, communicative packaging.<\/p>\n<\/div>\n